The birth of a great invention: the true story of Geomag.

How did you get the idea?
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Interview with the inventor: Claudio Vicentelli

It was really simple, actually! I’d noticed for some time how the use of magnetic applications in the toys sector was very limited. And so I thought about developing one. My first thought was magnetically linked bricks which would offer considerable advantages over the very widespread  interlocking systems.

I personally created some wooden samples using magnets which I had had for some time, and what emerged was effectively very interesting. It was actually during the drafting of the first patent application, focused on the attempt to include the highest number of possible variants, that I got the idea.

It was like a flash of inspiration!

Suddenly I saw clearly that the combination of magnetic bars and steel spheres would have allowed an enormous creative freedom. Immediately afterwards, however, I came back to earth, and my experience in the field of magnetics told me that, despite it being a good idea, the real problem would lie in developing a system which was extremely powerful in relation to its own weight. Only in this way would I have been able to create something truly revolutionary.

I stopped writing immediately and got hold of some steel spheres. After a number of attempts I finally found the solution. Connecting the various magnets with the steel components, in such a way as to avoid air interruptions and above all to accumulate in series all the force of the individual magnets, I managed to achieve strengths of anchorage well beyond my expectations. And that, with all the refinements later made, was the beginning of the system patented by me on which Geomag is based, and on which numerous other developments will also be based.

   
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